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Forrester Trends Report

Anticipatory Experiences Require New Competency Superpowers

Discover key insights from 80 digital business executives on how to proactively meet customer needs and differentiate in the competitive market. Forrester’s recent report explores how to navigate the challenges and provides strategies for delivering invisible experiences.

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Unleashing the Power of Anticipatory Experiences


Anticipating customer needs is more than a competitive edge; it's a necessity in today's digital world. Forrester’s report, based on insights from 80 digital business executives, reveals the challenges and opportunities in delivering seamless, anticipatory customer experiences. The report identifies over 60 cross-disciplinary competencies, essential for crafting 'invisible' customer experiences.

Explore strategies to evolve these competencies and understand the power of data and AI in shaping customer interactions. Discover how brands are already leveraging these competencies in real-world scenarios, from guiding consumers on well-understood journeys to harnessing advanced analytics for dynamic service assembly. Find out how you can implement these strategies in your organization to not only meet but exceed customer expectations.

Access the Report: Anticipatory Experiences Require New Competency Superpowers.


Together, we’ll unify your customer data, business intelligence, and marketing technology to create unrivaled digital experiences for your customers.