GROWTH STRATEGIES ARE CHANGING.
ARE YOU READY?
For decades, marketing has been the primary source of customer growth, responsible for:
- shaping product messaging,
- segmentation strategies,
- and acquisition campaigns.
That's an antiquated model. As the advertising landscape evolves, organizations embracing digital transformation realize that marketing alone isn't enough!
Product-led growth is emerging as a complement to marketing-led growth, with leading organizations striving to find the optimal mixture of both to fuel future growth.
Watch this powerful webinar with Adam Greco, Product Evangelist at Amplitude, and Joe Christopher, VP of Technology at BlastX Consulting to discover why organizations are reevaluating their approach to the customer journey and how you can craft a winning growth strategy.
WHAT YOU'LL DISCOVER
In this session, you'll hear the latest trends and insights on:
- The driving forces behind the integration of marketing-led AND product-led growth and how organizations need to adapt.
- The evolving perspective on the full customer journey and it's impact on your growth
- The role of digital analytics platforms in powering both marketing and product-led growth, now and in the future
Watch the recording..
ABOUT THE SPEAKERS
Adam Greco - Product Evangelist, Amplitude
Adam Greco is one of the leading voices in the digital analytics industry. Over the past 20 years, Adam has advised hundreds of organizations on analytics best practices and has authored over 300 blogs and one book related to analytics. Adam is a frequent speaker at analytics conferences and has served on the board of the Digital Analytics Association.
Joe Christopher - VP of Technology Solutions, BlastX Consulting
With 20 years of consulting experience in analytics, digital marketing, and technology, Joe leads a team of data enthusiasts to help clients optimize digital experiences through actionable insights and improved data governance. proficient in leading analytics platforms, Joe holds certifications from Google, Adobe, and the Digital Analytics Association. A lifelong learner and industry speaker, he has contributed as a technical editor on two books. Joe's expertise drives clients to evolve their data-driven cultures and enhance digital experiences while respecting user privacy.
