Discover how top healthcare providers and payors transformed their analytics practices for HIPAA compliance, smart decision-making, marketing effectiveness, and cost reduction.
For many healthcare organizations, the “December 2022 Bulletin” regarding the use of online tracking technologies by covered entities governed under HIPAA raised alarm bells across web, IT, and compliance. Teams scrambled to find compliant solutions, remove legacy tags, and get creative with de-identification — all in an effort to prevent them from going completely data-less in the wake of the HHS guidance.
But in healthcare, analytics is about more than tracking page views or understanding how users are engaging with your site. It’s about making smart business decisions that can help your patients find and navigate care. Going data-less is not an option.
Join us to learn how Adobe has not only partnered to remedy analytics compliance concerns of some of the largest healthcare providers in the nation, but also how together we’ve transformed their analytics practices to support business decision-making, drive marketing effectiveness, and reduce operating costs.
In this session, we’ll discuss:
Note: If your organization has not addressed the OCR HHS Bulletin, you can review this link for more information.
Together, we’ll unify your customer data, business intelligence, and marketing technology to create unrivaled digital experiences for your customers.
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